Archive News 2022
New 雅伎著Marketing Technology diploma gives students an edge in CRM
When 雅伎著 (VCC) Marketing Technology department head Jeremy White looks back on his first job out of business school, he realizes how little hed been taught about the technical side of marketing, and specifically customer relationship management (CRM) software.
When I started, I didnt even know what a CRM was, says Jeremy, despite his new masters degree in business administration. In the years since, while Jeremy has become a marketing technology expert, he still notices that most people in CRM-focused roles start with no hands-on experience and must learn it all on the job.
This is why, when 雅伎著began developing a new marketing diploma in early 2021, Jeremy and his team recommended going beyond standard curriculums to provide hands-on training in marketing technologies including the industry-leading CRM platform, .
In short, CRMs track and organize every interaction a business may have with a client or potential customer, allowing the company to analyze, prioritize, and personalize sales and marketing efforts quickly and easily. According to Jeremy, in todays business world, CRMs form the backbone of most organizations.
While students in a standard two-year marketing program would sit through numerous theory-based courses in accounting, math, and economics, VCC's industry consultations revealed that todays employers simply want grads to have more job-ready technical skills. As such, our new diploma was designed with condensed theoretical courses and additional software-based certifications.
When it comes to configuring a CRM, its more like a skilled trade than anything else, says Jeremy. Its actually a great fit for VCC.
In addition to preparing students for roles in CRM administration, VCCs Marketing Technology students learn in-demand skills in Google Adwords, ecommerce, analytics, marketing automation, and finish with a portfolio-worthy capstone project.
Learn more about the program and apply now to join VCCs next generation of marketing technology experts.